More Renewal Emails
Love most of the functionality of Wild Apricot.
In reading many sources, a lot of which are provided by Wild Apricot, I note that organizations that have a renewal rate over 80% typically have a never-ending cycle of renewal messages that go out - they start 30 days after someone renews their membership.
I would like to be able to have more than the minimal number of membership renewal emails that are possible now - is it 3 or 4, I don't recall at this second. It would be really good to have 10 renewal emails available.
I honestly don't believe that sending more and more emails is going to be any more effective. If a member is interested, they will respond to the first or second email.
We find that the chronic never renew offenders do find a need to renew once they are cut off from the members section of our site.
Becky Parsons commented
Currently there are 5 renewal reminder emails. After the last one, the only way we have to keep trying to get non paid members "back in the fold" is to create special reports and craft manual emails. It takes unnecessary extra time to run these reports several times a year and make manual appeals for membership renewal.
If you would set up additional "reminder email" options, then we could have automated appeals sent out at 60 or 90 or 120 days - or even at next year's anniversary date - that would be such a time saver.
We also use the calendar year and the expiration notice goes out New Years Day - not the best date for a reminder, but not sure what can be done about that. We keep members active until the end of the grace period (after 120 days). I do go in and manually re-set the post-expiration reminder emails after each one is sent.
Rather than more emails options (which means having to make sure the email content is updated appropriately), having an option of sending out every x days up to y days would work. For example, for us, being able to set the reminder email to be sent every 30 days, starting 30 days after expiration, with the last one 90 days after expiration would work well. We'd then have the final "lapsed" email at 120 days.
Ray Turner commented
We (and many others I think) use the calendar year for membership renewal. That means we are sending out reminders during the holiday season and the expiration notice goes out on New Years Day. People are especially busy at this time of year and we are not surprised when many ignore these reminders or postpone action. Since the reminders can all be turned off by un-checking a box, having more would be very nice. More before expiration and/or more after. One before would be helpful. Perhaps after - an option could be to send a reminder weekly until they renew or the period of grace runs out. If not weekly/periodically, at least one or two more e-mail options. As it is, after expiration, we have set 90 days to send the last reminder but it also changes status to "former member", so there are really no reminders after expiration until someone is no longer active and, hence, cut our from services.
It could also be useful to send an e-mail upon expiration to that members "supervisor" who could take additional action. I can appreciate this might be complex and somewhat specific to our database.
This is a good point but I see no easy and quick way of doing this in the current design of renewal reminders design. This section combines emails and actions and if we add smoe more options here, it would be really hard to understand the whole piece of the screen.
We will be keeping this in mind for future and when we are working on renewals improvements, we will try to find better solution for that.
Actually.. after processing a burst of renewals obviously spurred by the second notice, I was thinking exactly the same thing.
As a workaround, for organizations that have a set renewal date (eg.: all renewals due on July 01), it occurs to me I can go in and just manually change the renewal notice timings each year, though this is somewhat of a hassle.
Obviously, this won't work for organizations which use aniversary date, or some other "floating" date for renewals.
I'd LOVE to see the option for more renewal reminders.
Anyone to comment or vote for this?