Our memberships are paid by colleges and universities, not individuals. We set Aug. 1, the start of the new fiscal (academic) year for the renewal date because colleges have access to the upcoming year's budget at that time. That means that we have 2 prior and 2 post Aug. 1 reminders. We would prefer flexibility as to when the reminders are set. If you want to limit the number of reminders, please just give us 5 and let us choose the dates. Yes, we could just make the renewal date later, say, Oct. 1, but from our experience, people don't spring into action until the actual renewal date and we prefer to make that date the start of the academic year.
Our memberships are paid by colleges and universities, not individuals. We set Aug. 1, the start of the new fiscal (academic) year for the renewal date because colleges have access to the upcoming year's budget at that time. That means that we have 2 prior and 2 post Aug. 1 reminders. We would prefer flexibility as to when the reminders are set. If you want to limit the number of reminders, please just give us 5 and let us choose the dates. Yes, we could just make the renewal date later, say, Oct. 1, but from our experience, people don't spring into action until the actual renewal date and we prefer to make that date the start of the academic year.