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Allow admin to define multiple sender emails and use them across the system

We've had a number of similar ideas - allow administrators to setup multiple "from" emails addresses (sender email) and use them in various scenarios like email blasts, event reminders, membership emails, etc. Currently all emails are sent from single FROM email, defined at Settings > Your Account > Organization Details > Email Settings

I merged all posts together so we can address them together properly. Quotes from some of original posts and comments:

"To avoid all site-related emails coming from a common sender, and risking email fatigue for our members, it would be terrific if one-off and system emails had a feature to customize the "From" email field to be someone's personal address, or even just a different alias. This would allow emails for specific purposes (e.g., particular forums or events) to come from an appropriate contact rather than our entire organization, which is less likely to be read."

"We would like to have an additional "From email for events", so that events would come from that address instead of the "From email" used everywhere."

"We would like to create additional emails associated with the *******.org domain through WA, so that our organization's officers have org-specific addresses they can send emails to other members from. Thank you!"

"We have various committees (governance, event planning, membership, public relations, and financial), each of which has its own email address. The committee chair and secretary sometimes each have their own email address. We would greatly appreciate having membership-related messages (membership application, invoices, confirmation messages) go to the membership committee email address, and event-related messages (registration, payment) go to the event planning committee address."

119 votes
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    AdminApricot Kernel (Product Manager, Wild Apricot) shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →


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      • Raul S Villarreal commented  ·   ·  Flag as inappropriate

        We need this functionality, members will put more attention if emails came from different FROM address as they sometimes put rules that’ move the emails into folders or just plain delete them because they think it’s same old blast newsletter and they don’t realize it’s an important message about an event or renewal reminder for the membership.
        Please implement ASAP, reading all the messages you can see there are lots of requests for the past years


      • Liz commented  ·   ·  Flag as inappropriate

        The reply-to field of an eblast currently defaults to the administrator who is creating the email. This means I have to change it every single time I create an eblast, so that it's the main organization's email instead of my personal one. The reply-to field should be associated with the eblast template, so that it customized for different types of mailings.

        Likewise, the reply-to field should be customizable for each system email, so that replies to membership emails can go to one staff member while replies to event notices can go to another person, donations replies to yet another, etc.

      • Tara Harvey commented  ·   ·  Flag as inappropriate

        We would like the ability to send a renewal Email FROM our membership Chair and an event Email FROM the Programs Committee Chair. Also, a message from the President should be actually FROM the President. Please add the ability to customize the FROM field in Email blasts

      • Walt Bilofsky commented  ·   ·  Flag as inappropriate

        Apologies for chiming in again, but it's been over a year since I last piped up on this.

        Not having this feature degrades the way our club presents itself to our members. Always using the organization contact takes communications that could look personal - i.e., from an individual - and makes them impersonal.

        This seems like a very simple fix (see my suggestion below). No database change, no UI change, just change how the From field reads based on the Reply-to field.

        WA spends a lot of effort on improving our email communication with members through workflow and templates. This could give us a significant improvement with not much effort.

      • Randall Rensch commented  ·   ·  Flag as inappropriate

        Do not disclose any personal email address, as sender and/or reply-to, to the recipients of any mass mailing. IOW, allow the organization to specify an address at the organization's domain, which will forward to one or more personal addresses. (If you can't set up the autoforward, it can be done at the domain name Registrar (e.g. GoDaddy), or at Google, etc.) This is a serious personal security/privacy issue!

      • Jon Hart commented  ·   ·  Flag as inappropriate

        I am trying to work around a common problem with email notifications for high priority notifications. Most of our members would prefer that high priority notifications come as a text message I know you hare probably tired of hearing about this request)

        With a little more flexibility such as customization of the from email address, we could use the iPhone VIP feature which would provide a great Notification driven by an email.

        The Gmail client Priority Inbox provides more flexibility in that you can identify a priority email based on email Subject criteria.

      • Ollie commented  ·   ·  Flag as inappropriate

        I also would like email from addresses to be tailored to the person or event.

      • Paul commented  ·   ·  Flag as inappropriate

        Yes, you should be able to set the From address to any address that you can confirm you own.

      • Anonymous commented  ·   ·  Flag as inappropriate

        We do not use Wild Apricot for our website. We added Wild Apricot membership and donations functionality to our existing website, www.wclawyers.org.

        We very much want our emails to come from info@wclawyers.org and NOT from wclawyers@wildapricot.org.

        Please allow emails to come from a real person, and not just Washington Council of Lawyers. (Nancy Lopez, Washington Council of Lawyers)


      • Anonymous commented  ·   ·  Flag as inappropriate

        There is a serious issue with your implementation of custom domains and the "from email". I am building a wordpress site for my client that integrates with WA. My primary domain janedoeswell.org points to my WP site. I created a subdomain member.janedoeswell.org which I set to my primary custom domain on WA. WA automatically sets my from email to admin@member.janedoeswell.org. This is not a valid email address and if someone tried to use it it just goes off into never never land.

        I think the the best solution is to let admins set their own "from email" address or let the contact email be the primary email. It is a bit odd to have then be different.

      • Alumni Group commented  ·   ·  Flag as inappropriate

        Even if the FROM email address has to remain the same, being able to edit the FROM name that appears on a given email would be a big improvement for marketing purposes.

        68 votes. Please start the design on this one!

      • Bill Forbes commented  ·   ·  Flag as inappropriate

        Ditto!! Membership Activation emails and the like are sent out from our organization's president. She does not want to have to forward all follow-up inquiries to the membership manager.

      • dmmaldridge commented  ·   ·  Flag as inappropriate

        Like the other posters, we have different people handling different functions in our system (membership, event registration, finances etc), each with their own roll based email. Having emails pertaining to those areas send from (and reply to) those roll based emails would both make management easier and prevent important messages from getting lost in manual redirection.

      • M. B. commented  ·   ·  Flag as inappropriate

        I just wanted to add that I, too, would like to see an upgrade on this feature. Same as is done with Events, choosing email address, should be done here. Our membership chair should be the reply-to email address on the account. We haven't decided yet what email address to put as the main person but it would be nice if we could segregate the specific admin for certain auto-emails.

      • David Cookson commented  ·   ·  Flag as inappropriate

        Constant Contact allows the email sender address to be changed to another domain (other than xx.wildapricot.org) - just for email blasts. Your system requires the whole domain be changed which is highly inconvenient. Thanks.

      • AdminApricot Kernel (Product Manager, Wild Apricot) commented  ·   ·  Flag as inappropriate

        Walt, there is some confusion here and I'm sorry for this. "Feedback" button inside Wild Apricot is actually a window into Wishlist. So all your suggestion are searched in Wishlist forum and created in the forum.

        I merged your comment suggestion into the one you have mentioned. I'm sorry again for the confusion, but thank you for sharing your suggestions again.

      • Walt Bilofsky commented  ·   ·  Flag as inappropriate

        Apologies for this redundant post. It was submitted via Feedback, which I was told would go directly to the development group, but that wasn't the case.

      • Walt Bilofsky commented  ·   ·  Flag as inappropriate

        Folks -

        I posted this in the thread https://forums.wildapricot.com/forums/308932-wishlist/suggestions/8936389-allow-admin-to-define-multiple-sender-emails-and-u but am

        Savvy Apricot suggested that I also submit it here through Feedback.

        What people are asking is for the From address on emails to be the actual sender (e-blast sender, event organizer, etc.) rather than always the Organization contact. This is really important for several reasons I won't repeat here, but read the thread.

        You already have the actual sender as the Reply-to in most cases. It should be the From as well. This is what people expect when receiving an email.

        Dmitriy said that the Reply-to can't be used as the From because the From has to match the SPF record.

        Here's my simple two-part solution.

        First part: If the Reply-to address (the actual sender) is from our WA-hosted domain, then it matches the SPF record. So in this case, also use it as the "From."

        Second part: If not, keep the Organization contact as the From, but put the actual sender in the name of the From, like this:

        From: "Jane Doe <eventleader@gmail.com> via:" <info@hosteddomain.org>

        Then the From can be the hosted domain but it will be pretty clear to the recipient that it is really from Jane Doe.

        And they won't be surprised when they reply and it goes directly to
        ""Jane Doe <eventleader@gmail.com>."

        This should be really easy to implement.

        What do you think?

      • Walt Bilofsky commented  ·   ·  Flag as inappropriate

        Here's a two-part solution for this problem with very little implementation effort.

        An Apricot explained to me that the From field of the email can't be the Reply-To because From needs to be from our domain in order to pass spam checks. If "From" is a gmail.com address but sent by our website, it will look like spam.

        But it would be legal for WA to use the Reply-to as the From in the cases where the email address is from our own domain hosted at WA. For example, we have a contact login "newsletters@tyc.org" that is used to send our weekly e-blast. tyc.org is our domain, so it could be used as the actual "From" address.

        In cases where the Reply-To is not from our domain, include the Reply-To address in the name of the "From" email address.

        For example: Instead of

        From: My Organization Name <orgcontact@myclub.org>


        From: "Jane Doe <eventleader@gmail.com> via:" <orgcontact@myclub.org>

        It will be pretty clear to the recipient that it is really from Jane Doe.

        And they won't be surprised when they replay and it goes directly to "Jane Doe <eventleader@gmail.com>."

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