Create a full-featured newsletter system
Email Newsletters are essential for communicating with different user segments within our organization.
I would request that WA spend some time developing a fully-function newsletter system that has:
1. Unlimited newsletter/campaigns
2. Automatically archive of newsletter for viewing by members
3. Assign newsletter "managers" to specific newsletters
4. Members can unsubscribe or subscribe using radio-buttons within their profile
5. Ability to save a "draft"
6. Ability to manually subscribe members to newsletter (csv or saved search/group)
7. Track opens/bounces/unsubscribes
Nettie R. commented
I agree with Carly. Being able to create a link on the website to the most recent newsletter would be most helpful.
Need a way for contacts to see past newsletters.
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Randall Rensch commented
I wholeheartedly vote in favor of this wish generally, although our organization's newsletter needs will differ from those of, say, a church group or credit union. Some elements that I would consider essential are:
1. Absolute simplicity in the creation process. A template does not provide the necessary ease unless the email is too simple to resemble most newsletters. I suggest providing an actual CMS, so that, once the newsletter is formatted, the editor merely has to "fill in the blanks." Tweaking the layout in current templates still has too steps and still requires some graphical ability to do well, especially given the quirks of WA formatting system and differences between email client displays.
2. Unlimited length. We're using a template that I've custom made based on a raw example that Support kindly provided. So our newsletter is no longer limited to three sections. In a CMS approach, if a field or section isn't filled in, no blank space occurs in the layout. Unfortunately, WA's HTML editor doesn't quite understand that.
3. Automatically adjust image files for this purpose. The images should be actually resized to whatever display size is specified. (It is dismaying but not surprising that some of our people still don't get that they can't drag a photo straight from the camera and "make it smaller" in WA.) And I'd want the process also to add specified white space around each image, as the CSS margin values are not respected by some email programs (e.g. Outlook 2010 et al).
4. Duplicate web page version automatically created by WA system.
5. Ability to format it using sound graphic arts principles. For some organizations this will be a simple look. For others it might look like your typical drug store circular. What right will depend on the organization and the nature and extent of the content.
5. Specific opt-in/out. The entire opt-out system needs enhancement. Currently we learn nothing from it, and for that matter neither does the user. They opt out of one type of email, yet still get the other type, and we get angry missives.
Randall Rensch commented
Some newsletters are a combination of news and promotion. For the promotion segment, it would be helpful to have an Event description field that is shorter than what might be on the website's detail page for the event. Events could then be inserted via macro. Newsletters are already time-consuming enough to compose.
I would definitely like to have some way to post a link to the newsletters I have made instead of having to copy, paste and save to PDF, then up load and attach file on page. This way any members just joining up after I have sent an email can view.
We would also like new newsletter templates that are easy to use and include responsive design for mobile devices.