Provide a way to change membership level during renewal
During membership renewal a member may have more than one membership level available. Choosing among them is cumbersome. The member clicks one button to renew at his current level or clicks another button to choose a different level.
Also, changing the membership level doesn’t act like a renewal as regards calculation of the Renewal Due date. Desired Behaviour
Use one button for both functions. If multiple membership levels are available, show “Renew and choose membership level” on the “Renew until …” button. This would give the member a choice that looks like that on the membership application form.
The membership Renewal Due date would need to be calculated based on the level that was selected, since different levels may have different renewal periods.
An option may need to be added to the membership level renewal policy to prohibit member self-service level changes, which would prevent the Change Membership Level button from showing on forms. Why
We have in the past only offered an annual membership (Regular). We have now created a three-year discounted membership as another level (Regular – 2011 3-Year Deal). The process for a member to select the new level is too cumbersome and confusing. First, he has to know another level exists. Then he has to use the Change Membership Level button instead of the Renew Until button. If he chooses the Change Membership Level button, the Renewal Due date is calculated differently that for a renewal (it’s based on the current date at the time of the level change).
Dmitry Buterin commented
Greig, thanks for posting.
I would appreciate comments from others - is it common for people to change levels during renewal?
Is this only due to payment terms tied to the level and a better long-term solution to allow membership levels with multiple payment terms for the same level?
Dave F commented
Change Membership Level is upper right. Renewal is lower right. As renewal happens more oftem the membership level change, I sugggest that the Renewal button be much more prominent than the Change Level Button.