As a club organization, I would like to annual require our members decide if they want to remain unsubscribed to our e-mails. All to often, we get members who "complain" they missed an event (acknowledge they unsubscribed) but forgot they had and wish they could be "reminded" that they unsubscribed. As a club, we dictate the rules, so it would not be an issue notifying unsubscribe preferences are reset annually. In any event, I think there should be an easy way to reset those preferences.