email log and correctly counting links clicked
How the Log is created for clicked embedded links counts the number of links clicked rather than the number of people that click on a link in the email. This occurs when multiple links are included in an email. I would much rather see how many people were engaged to click rather than the number of links clicked. A simple example: email has 3 embedded links and is sent to 6 people. If 2 people clicked all 3 links, it will show 6 links clicked rather than only 2/6 people were engaged to click on the links. A big difference. If you want the detailed links click by individuals, you can go into the details but at the Summary level, it should show metrics based on people (people delivered email to, people that opened up email, people (not clicks) that were activated).