Email Open Rate Report Criteria
Add to the report criteria: date last email opened (is greater than, less than, equal to), number of emails opened (is greater than, less than, equal to), and percent of emails opened (is greater than, less than, equal to). This would be a huge benefit to help us identify those who are most engaged, and to weed out those who don't open emails. We use email open rates to help us evaluate the effectiveness of our email blasts and content. If we can't weed out the "dead weight" then we are without a critical self-assessment tool and are driving blind.
7
votes
Becky Parsons
shared this idea
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Christopher Aaby
commented
Agreed many email systems provide this. Engaged vs. nonengaged is very important.
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Derrick and Tiffany Stowell
commented
This is needed and should be a standard type of search on any database.
