Improved Membership Application Design
Right now I feel that the current membership application does not allow for enough customization. It is a very basic layout. Users need the ability to better "SELL" their membership. This means the ability to customize layout, feel, look, add images, etc. See a few site membership forms below. I am selling a similar product and right now they are able to better advertise their membership. Also I hate that I can't view and edit each page just a person would be going through when clicking the next button in the application process.
AdminEvgeny Zaritovskiy (VP Technology of Wild Apricot by Personify, Wild Apricot by Personify) commented
Thanks for sharing. What you can do now in Wild Apricot, is to create a separate content page where describe all your current membership levels and their benefits (manually). For each level description, you can add a link to apply for it. Each link will go to a separate page where you place Membership application gadget with a single level allowed to apply to. All these separate application pages are hidden from menu (visitors do not see it). From visitors point of view this is more or less the same UX.