Break out unsubscribes in email data summary
Currently, the summary of an email blast or event announcement shows total opens and clicks. Clicks are a good thing BUT in this case, the clicks include unsubscribes which is important information that might be skewing your analysis.
I would propose that clicks to unsubscribe be broken out so the summary says: total opens, clicks and unsubscribes.
Mary Adams commented
Unsubscribes is such an important metric but there is no way to get the counts without going into each individual email dashboard and looking at clicks on the unsubscribe. That means that data has to be assembled manually.
We like this idea. The data would be quite helpful toward decision making regarding interest levels, rate of emailing and type of emails. Please do consider this option.