functionality to analyse event attendances, sponsors engagement - shift from purely information management to extracting value from the info
From one of our customers:
Add functionality to analyse event attendances (or other engagements with our supporters) in order to profile which sponsors are/are not engaged with our work. I appreciate this would be a major addition to the application and no doubt is quite far away. But that shift from purely information management to extracting value from the information - e.g. identifying sponsors who are becoming less engaged with our work - would be a genuine game-changer.
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