Redirect to a Custom Page after Event registration
Ability to redirect registerants to a custom landing page after they register for an event so we can track online ad conversions.
As an event management system, we need the ability to monitor which of our marketing strategies are converting and driving people to register for your events. Not having this is a massive impact to our Marketing Team budget
Steve Goldring commented
This is an absolutely essential, basic feature that every single marketer and online business needs for every single transaction. The fact that Wild Apricot cannot send a purchase event to a specific URL seems completely ludicrous. It would be the very simplest of features for Wild Apricot to allow users to specify a "Thank You Page" URL after a purchase of any kind. This would make Google Analytics tracking extremely easy. Right now, Wild Apricot transactions cannot be accurately tracked through Google Analytics at all. Absolutely unacceptable!
Scott Hendison commented
We MUST be able to track our event registrations and membership signups in Google Analytics, and we are considering leaving Wild Apricot because this functionality doesnt exist.
Perhaps the simplest way for everyone would be to implement this suggestion. For each event and each membership level, there could be an option to "Send registrants to http://xxx". We could then set up simple goals in google analytics, either one for events and one for memberships, or use different ones at our discretion.
Besides being able to track conversions, maybe after signup or registration, we want to show them a video, or have them take a survey, or otherwise guide theuir journey - Letting us simply redirect would solve that problem too.
As Sophie points out, "Not having this is a massive impact to our Marketing Team budget."