Marketing Automation for Emails
Marketing Automation is a really important and effective feature for building relationships with members, retaining members/customers, and building a brand.
Unlike one-off campaigns, automations are triggered when specific people meet the pre-defined criteria you set.
For example, you can introduce folks to your company with a welcome series, get repeat customers by sharing product recommendations, re-engage lapsed customers, send happy birthday messages, and more.
It would be ideal if WA offered a number of automation types with built-in triggers for common activities, with the ability to create a custom automation if needed.
Once you’ve chosen an automation, added your content, and set your sending criteria, WA would manage the subscriber queue and email sends. After someone receives the first message in an automation series, they’ll receive every email in the series in sequence, unless they are removed from the automation.
Please vote YES!
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Jason Freshly commented
This needs more traction and votes.