A/B testing of email newsletters
WildApricot emails do have an open & link tracking system in emails to contacts.. however, after you've spent the time and detail to get your email to members just right, ENSURE YOUR CAMPAIGN GETS THE BEST POSSIBLE RESPONSE by involving at least some measure of testing.
An A/B email testing will ensure your emails perform better!
This works by sending 2 emails (aka "A" and "B") to test the highest open rate, engagement, etc. After automatically testing to 10%, the winning email with greatest success is sent to all members!
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The 50-50..... What is it?
A style of test where you send version A to 50% of your list and version B to the other 50% of your list.
When should you use it?.... Use a 50-50 test when you’re testing emails you send frequently such as newsletters, daily/weekly/monthly digests, product announcements, or sale alerts. Use this type of test when you are looking for results that you will reuse again and again.
The 10-10-80..... What is it?
Another style of test when you send A to 10% of your list, B to 10% get a confident result and send the winner to the remaining 80% of list.... When should you use it?
The 10-10-80 is useful whenever you want to test an element of an email that’s part of a time sensitive campaign, AND you have a very large list.
Say you’re planning a marketing campaign with 5 emails that you’ll send to your entire list. This is the perfect scenario for a 10-10-80 because you want to get quick results on which elements are performing best so you can apply those lessons on the remaining campaign emails. This way, you will capture as much value possible from the campaign. (For more information on 50/50, 10/10/80: http://ittybittyurl.com/1o8C)
Bethany L.
shared this idea
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Paul
commented
This would be great.
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Nice suggestion, thank you
