Rework the admin UI
I've worked with many different types of admin panels, and Wild Apricot's is hands down the most difficult and counter-intuitive panel I have ever had to struggle with. And, the problem exists throughout the admin system. Whether you're working on the website, managing financial matters or just trying to send an email out to members or contacts, you have to poke around and experiment to hopefully get it close to right. The learning curve is way too steep for what is supposed to be a simple membership site.
AdminEvgeny Zaritovskiy (VP Technology of Wild Apricot by Personify, Wild Apricot by Personify) commented
Thanks for sharing, Jody.