17 votesVaughn commented
I was able to track Google Adwords Conversions by embedding the tracking code from Google Analytics. You can do this by using the "Goals" feature in Google Analytics.
You will need to connect your Adwords and Analytics accounts through the Analytics platform. Do this by clicking on the gear icon in the bottom left and then under Product Linking choose Adwords Linking.
Once you have linked your Google Adwords and Google Analytics account then you will need to click the gear icon in the bottom left corner of Analytics. From this screen on the far right, you will see, "Goals."
Click on "New Goal" and then set up your goal using the custom feature. You will need the registration address to determine a conversion. I usually register myself and then copy the correct address.
Now that you have determined the goal in Analytics you will want to go back to Adwords and click on the wrench in the top right corner. Under the measurements, section choose "Conversions."
Click the blue plus button and then choose "Import." Import the goal set up in Analytics. If the process was done correctly you will see the goal you created in Analytics. Once you find the correct goal add it as a conversion in Adwords.
By doing this your Adwords Campaign will track whenever the goal was completed after clicking on your ad.
61 votesVaughn commented
Our association use the membership fields to populate our membership application. When potential members come to our website they must fill out this application and have it approved. Once they are a member they can add company members to their bundle to receive discounts and see exclusive content. But for some reason whenever new members are added to the bundle they have to fill out the entire membership application.
There should be a function on the website that allow for certain membership fields to be included only in a member application. Or have fields that are specific to a membership application.