Peter Hobday
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239 votesPeter Hobday
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An error occurred while saving the comment An error occurred while saving the comment Peter Hobday
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Hi - you know what your members want and need possibly more than anyone. But can I throw open the debate from a marketing point of view?
The WA payment levels are great, and I expect most people find they work well.
But with a subscription (or 'membership') there is no necessary link between the subscription fee and the payment schedule or the term (length) of the subscription.The concept of 'annual' is forgotten, just a convenient way of communicating the deal.
In other words, a new subscriber can subscribe for access to a website for any length of time. For instance, he may want to subscribe for the summer (boats and surfing). Or while taking exams (University crib sheets). Or when he is not traveling (off on holiday for a month). Or she will subscribe to the 'My Wedding' site for the six months leading up to the event. Or to the mother and baby site in the early part of pregnancy. Or to the 'What Car' site for two or three months while looking and choosing his next car.
So he will subscribe for three or six months, not twelve.If he or she is not offered alternative shorter terms subscriptions, he or she will not subscribe because half or more of the money will be wasted.
However, I understand this could be a minority view. There is no point offering a facility like various terms unless is increases the number of new memberships that come aboard. Perhaps there should be a 'Marketing' forum?! It's really about increasing revenue.
The choices would not overload the payment level page of a site because, for example, the owner would choose out of a maximum number of choices. The most successful marketers I work with choose either a free trial period or a low-cost introduction then six month terms. If the member cancells, his subscription simply stops when that six month period ends.Their payments page contains just that option because that works the best of all.
Peter Hobday
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111 votes
Evgeny Zaritovskiy
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Merged multiple thread into this one. Please, vote (click Vote button) to increase its priority
Peter Hobday
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An error occurred while saving the comment Peter Hobday
commented
Wazing - I can't provide a link to Paypal because that page comes up when I access my account. You must have a merchant account, then you click on 'create button' and it takes you through the set-up procedure. One of the options is for a delayed action payment, and you can chose the length of the delay on the menu.
Hope that helps.
I use it on my websites to let visitors browse the paid-for members section, but make a commitment to pay if they like the material I offer and don't cancel. Otherwise, without that commitment, very few would pay, if any.
An error occurred while saving the comment Peter Hobday
commented
It may be because I explained the idea poorly.
The idea is to offer a delayed action free trial along the lines of:
"Try membership for 14 days. If, during that time you decide you don't wish to become a full member, simply cancel your order and pay nothing. If you do decide to continue, you will pay just XXXX a year."
If we can choose the length of the free trial, say, 7 days, 14 days or 30 days that would suit most kinds of membership websites.
A delayed action free trial is a proven way to increase the number of sign-ups a website will achieve. Memberships shoot up! Most people want to try something out before they buy.
Thanks,
Peter
Peter Hobday
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Hi Katie -- I think you are now talking about the cost to us of a Wild Apricot website each month?
This thread is about people who become members of WA users websites. Users (us) can choose which currency they pay in and how much.