19 votesWendy shared this idea ·
An error occurred while saving the commentWendy commented
This is incredibly important on so many levels.
Knowing how effective your promotions are helps you fine tune your efforts and justify any expenses you incur -- providing ROI. Small organizations need to justify each dollar spent, and without some way of measuring efforts -- the exercise is futile.
I'm most concerned at being able to put google code on/after the transaction is complete (in a shopping cart) so that I can determine which of my Google AdWords campaigns are delivering and which should be retired. I do agree that even other actions (such as the download of a white paper) or some other "call to action" would benefit greatly from an ability to incorporate a tracking mechanism.
Many thanks for your efforts on incorporating these suggestions!