Oliver F. Lehmann
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There are in general two groups of contacts:
- Paying contacts, that add to the association's income, such as members, donors, etc.
- Not paying contacts - prospects.
During the times of Covid-19, when it is not advisable to have in-person meetings, it is important to do prospect management online, using webinars and other forms of events.
Sound prospect management benefits the association by helping it grow, and helps Wild Apricot when its member associations grow and upgrade to higher priced contracts.
To win one new member, an association has to manage 10 prospects or even more.
The current pricing system of Wild Apricot, however, makes it impossible to manage numbers of prospects in the system. These are considered contacts just like members and get very expensive.
On the first glance, this may look like good business for WA, but I would consider not supporting growth of associations rather a revenue blocker for WA.
I recommend to have a billing system that differs between prospect management and the management of paying contacts, such as members.