Craig Cooley
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Dear Dmitry,
Not everyone reads "wish lists".... we don't have a lot of time. If something is not offered, we don't purchase. If we purchase something and find it is missing a component we desperately need, we find a new application, we will leave and say nothing. We can't wait, time is money and it is much easier to just move on.
Your cost of "client acquisition", I am certain is high, but likely not as nearly as high as the unseen cost of low "client retention", and dismissive "no sale" shoppers. Certainly, high customer satisfaction and word of mouth is the best advertisement any enterprise can hope for.....
I feel for many membership organizations the situation with one of my non-profit art organizations is typical. Members want to be easily found, visibility, and artist particularly want visibility, it is the bane of their existence. All the other galleries, museums, city cultural organizations pride themselves that others can find members easily, communicate and "sell"; they facilitate art admirers finding artists. Can't find them? It truly is a deal breaker.
Like LinkedIn, you search for someone you will find them... the same with Facebook. I ask what percent of LinkedIn members are members as a result of media advertising? What percent of LinkedIn members are members as the result of finding an associate as a member and becoming one themselves. I suggest it is the latter, 20 to 80 I would guess. Certainly the same dynamic applies to Facebook. It works, it is a cheap method of "client acquisition", we want the same.
Remember, our success as your customer, is your success. Help us be successful, as Nike says, JUST DO IT! Please no more rhetoric, no more excuses. Members join your customer's organizations for good reasons, a primary one is that they want to be associated with the organization, and certainly found, visibility. And for Wild Apricot, membership organizations that see that you are the membership management software provider for other membership organizations is noted; referrals should be rewarded. So, we as your customers and you as a service provider have similar needs. Our visibility, our member's visibility, is also your visibility, remember "Powered by Wild Apricot Membership Software"?
Thanks for listening,
Craig Cooley
Dear Dmitry,
I think you miss the point. It is not about greater SEO success, it is about providing services to our membership base that they require, the deal breaker. If they cannot be found as members, they won't join.
To further this conversation, consider that not everyone reads "wish lists", it is a nice feature, but.... we don't have a lot of time. If something is not offered, we don't purchase. If we purchase something and find it is missing a component we desperately need, we find a new application, we will leave and say nothing. We can't wait, time is money and it is much easier to just move on.
Your cost of "client acquisition", I am certain is high, but likely not as nearly as high as the unseen cost of low "client retention", and dismissive "no sale" shoppers. Certainly, high customer satisfaction and word of mouth is the best advertisement any enterprise can hope for.....
I feel for many membership organizations the situation with one of my non-profit art organizations is typical. Members want to be easily found, visibility, and artist particularly want visibility, it is the bane of their existence. All the other galleries, museums, city cultural organizations pride themselves that others can find members easily, communicate and "sell"; they facilitate art admirers finding artists. Can't find them? It truly is a deal breaker.
Like LinkedIn, you search for someone you will find them... the same with Facebook. I ask what percent of LinkedIn members are members as a result of media advertising? What percent of LinkedIn members are members as the result of finding an associate as a member and becoming one themselves. I suggest it is the latter, 20 to 80 I would guess. Certainly the same dynamic applies to Facebook. It works, it is a cheap method of "client acquisition", we want the same.
Remember, our success as your customer, is your success. Help us be successful, as Nike says, JUST DO IT! Please no more rhetoric, no more excuses. Members join your customer's organizations for good reasons, a primary one is that they want to be associated with the organization, and certainly found, visibility. And for Wild Apricot, membership organizations that see that you are the membership management software provider for other membership organizations is noted; referrals should be rewarded. So, we as your customers and you as a service provider have similar needs. Our visibility, our member's visibility, is also your visibility, remember "Powered by Wild Apricot Membership Software"?
Thanks for listening,
Craig Cooley