Import of Legacy Subscriptions
We must migrated to WA and the one thing I couldn't do which would be nice would be to import email subscription options from our old system. The import function didn't allow me to select the Subscription field even though it's a field that can be exported.
This was my work around. I created groups that matched each of our subscription options and imported to them. I then created saved queries that included anyone subscribed to that option OR anyone in that group to continue sending to the same people. The problem is people who want to unsubscribe can't do it because they received the email because I had them in a group. I'll be sending emails to those in the group but not subscribed reminding them to re-subscribe and will eventually drop the group but it's creating additional work.
This problem isn't confined to new users of the WA system. In days gone by, there was no newsletter subscription option. A zero cost "membership" level was the recommended approach for newsletter subscriptions. The mass import of subscriptions would be required to easily convert several hundred users from the old zero cost membership to the new newsletter subscription option. In its absence, newsletter subscribers are those who actually signed up for a newsletter subscription, OR those who registered for a zero cost "newsletter" account. Cumbersome.